In fact, the Trust Rank mentioned here is not really Google, because the person who started this idea is Yahoo! And it’s patented, so Google can’t use it. Just don’t use the word Trust, but other words instead, such as Reputation or Authority, etc., which shows that this matter of credibility is Google’s importance.
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So how important is this Trust Rank?
This can be said in three separate ways:
– Use Trust Rank to increase search rank on the first page of Google : because creating a reliable website page will get more points as well.
– Use Trust Rank to adjust the content to be more pleasing to Users : Once we know who our users are, creating reliable content that meets the needs of Users makes the content on the website really able to meet the needs. It also helps to score better rankings as well.
– Use Trust Rank to keep Users wanting to stay on your website for longer : When your content is adjusted according to Trust Rank, it will make that content more relevant to Users. We can create content or Similar content, which may be related content, links to users to click on and may contribute to something more with us. This can also improve your SEO rankings.
How to increase Trust Rank
The importance of Trust Rank has been told this much. Many people would like to know that if wanting to add this Trust Rank to the website page, what must be done? Let’s see together.
– The first thing is to know what our Trust Rank is.
Measuring Trust Rank is one of the ways to help us look for improvements in a website. And it is also the starting point before the amendment that allows us to know what the result of the amendment is because Google itself has not disclosed what our Trust Rank is, so this story has to rely on external tools to help. Assess your website’s Trust Rank. Able to access various tools that are SEO Tools such as Ahrefs, Moz, SEO Majestic, Serpstat, Backlink Watch and Rankchecker.
– Based on the credibility of the website
This is to see how long the User has been on our website. Is it in the right time? or if it has entered and has entered and left immediately This kind of thing can affect credibility and Trust Rank rankings. Therefore, you should start observing and improving the content on the website to meet the needs of the Search Intent of the keywords that people search for. Or the use of an important User must check the matter of broken links. Including mislinks or other issues as well. This can be checked in Google Analytics or using additional tools as well.
– Increase Trust Rank with link strategy
Whether it’s making Page Rank or Trust Rank, they focus on putting content-related links on various web pages. Both on the side of Internal Links, External Links and Backlinks, especially if the website chosen to link is very reliable. Being an authoritative source such as a news site, a government office website, or a link from a domain that has a lot of users, etc., will help get a better Trust Rank score. And it’s not just links that can help increase Trust Rank, but collaborating on content creation to discuss and engage together can also increase Trust Rank.
– Increase Trust Rank by emphasizing the presence of the brand.
This part is to build credibility by using the name of the website or the name of our brand as an important part, such as putting a logo on the website domain. A web page ‘About me’ or ‘About us’ is created to tell how this website or brand is, no different from creating credibility for the general public or User to understand, including inserting a box. Incorporating social media into your website also helps algorithms from Google increase your score as well.
– Increase Trust Rank with website domain
Choosing a domain for a website is very important for people who want to increase SEO rankings because a good domain not only increases search rankings on the first page of Google but can also increase Trust Rank scores.
Summary of Trust Rank
Trust Rank is a measure of the credibility of a website page that makes SEO rankings more competitive for users. It is one of the algorithms that Google uses to measure in addition to making Page Rank that will check Backlinks. Because the Trust Rank will measure the credibility of the content presented. The credibility of the website, or even the credibility of the brand identity on the website, is an element to measure whether the website is really safe to use.
Therefore, if anyone wants to climb to the first page or be ranked number 1 on the first page of Google, then paying attention to Trust Rank is very important because not only will the Trust Rank score improve, but increasing it will help. Other scores were pushed up as well Whether it’s the quality of the website or the usability.